There’s something special about the holiday season—the crisp air, the glow of lights, the gatherings that feel both comforting and magical. And at the center of so many family traditions is a dessert that needs no introduction, no explanation, and no fancy reinvention. It simply belongs. This year, Roggenart is bringing that tradition to your table with the debut of our brand-new Apple Pie, rolling out just in time for Thanksgiving and staying with us throughout the Christmas season.

Handcrafted with care, layered with warmth, and baked to golden perfection, our Apple Pie is a celebration of everything the holidays stand for: comfort, nostalgia, and something to share with the people you love.

Apple pie carries a unique kind of magic. It is both simple and deeply comforting—an iconic dessert that feels like home no matter where you are. At Roggenart, we wanted to honor that tradition while elevating it with the premium, handcrafted quality we’re known for. Each pie begins with a buttery, flaky crust made from scratch by our bakers every morning. The filling is a blend of real apples, warm cinnamon, and just the right touch of sweetness to let the fruit shine. As it bakes, the aroma fills the kitchen in a way that instantly evokes childhood memories, winter gatherings, and that feeling of walking into a warm home on a cold day.

Every detail matters. The apples are cut thick enough to maintain their natural texture, yet tender enough to melt beautifully with each bite. The spices are balanced to complement—not overpower—the fruit. The crust is rich, golden, and crisp around the edges while staying soft and delicate underneath. It’s everything people love about apple pie: rustic, nostalgic, and impossibly delicious.

Apple pie is more than a dessert. It is a tradition passed from one generation to the next. It’s the treat that sits on the table after a Thanksgiving feast, the dessert enjoyed by candlelight during December, the sweet slice you sneak in for breakfast the next morning. It tastes like family time, like snowy afternoons, like cozy evenings wrapped in blankets while the tree glows in the corner. There’s a reason apple pie has remained one of America’s most cherished holiday staples—it carries stories with it.

At Roggenart, our Apple Pie is crafted with that same spirit. It’s meant for sharing around your holiday table, bringing to a gathering, or enjoying with a warm cup of coffee on a quiet winter morning. Whether you’re hosting friends, celebrating with family, or treating yourself during the busy holiday errands, this pie is your invitation to slow down and savor the moment.

This season, let your home be filled with the warmth of tradition and the comfort of something handmade. Our Apple Pie is here to join your celebrations, your dinners, your quiet moments, and all the memories you’ll make this winter.

Roggenart’s Apple Pie—simple, classic, and baked with love.
Coming soon to all locations for the holiday season.