This Wednesday, November 11, is Veterans Day. At Roggenart, we’re setting aside our usual pastry talk to say something simple: thank you to every man and woman who has served in the United States armed forces.
How Veterans Day began
Veterans Day was first observed on November 11, 1919, the first anniversary of the end of World War I. The fighting had stopped the year before at the eleventh hour of the eleventh day of the eleventh month, when the armistice took effect.
Originally called Armistice Day, it became a federal holiday in 1938. In 1954, it was renamed Veterans Day to honor American veterans of all wars. Across Europe, many countries still mark November 11 as Armistice Day or Remembrance Day.
Veterans Day is often confused with Memorial Day. Memorial Day remembers those who died in service. Veterans Day honors everyone who has served, in wartime and in peacetime, and especially the veterans living among us today.
Why it matters to us
Roggenart was built on a simple idea: a bakery café is a place where people come to connect and reconnect. Every morning, we see it happen over coffee and croissants. Old friends catch up. Families gather. Neighbors trade stories at the next table.
Many of those neighbors have served. Veterans are our regulars, our families, our friends, and members of the communities we’re proud to be part of. They gave years of their lives, often far from home and the people they loved, so the rest of us could enjoy ordinary mornings like these.
We don’t take that lightly.
Thank you
To every veteran, and to the families who stood beside them: thank you for your service, your sacrifice, and your courage.
This Veterans Day, whether you spend it at a ceremony, at home with family, or quietly on your own, we hope you take a moment to remember the people who made our ordinary mornings possible. Our doors are always open to you, and there’s always a warm seat waiting.
With gratitude,
The Roggenart family